Partners: a cost effective way to get very highly specialised skills
Adwords: Just as in the bricks and mortar world, a very good way to get traffic is by advertising. The web equivalent of a media buyer is an Adwords specialist, and just like the example above we strongly recommend that you use the services of an expert to run your Adwords campaigns. It is cheaper and more efficient in the long run and the experts we work with have demonstrable and quantitative records of achieving value for money.
Link: Google AdWords Consultant
